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Thursday, September 4, 2008

A view on the U.S. market

If you are a fan of F1 and living in America, this article on F1 Fanatic: F1 in America: the ballpark experiment, is a must read.

A lot can be made about how "America isn't interested in F1," but that is bull. A lot of us are interested, just disenfranchised. It is a crowded sports market here. If F1 is going to make a footprint, it will have to work at it. Obviously, it is a lot easier to go to countries where the government pays loads of cash to host a race. The government does all the work and F1 just comes in and does its bit for the weekend.

If Bernie covets America (which he said he did until it was contract negotiation time), if the automakers want it, if the sponsors want it, someone is going to have to step up and make it happen.

Thanks for the great article, Gerard. Don't miss the top stories of the day, subscribe to the SpeedRead Web newspaper now! -- Email SpeedRead -- Learn more about author C.D. Six


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