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Saturday, January 17, 2009

The four S’s of success

Ferrari and FOTA chief Luca di Montezemolo “happened” to bump into Bernie Ecclestone at an event in the Italian ski resort of Madonna di Campiglio.

2009 Wroom F1 Press Meeting - Day 5

Grandprix.com has the bulk of Ferrari head’s comments to the media (including a take on Bernie and thoughts on Ron Dennis), but the key topic was his view of the future of the sport.

“I think that this sport has four S's: stability, seriousness, spectacle and sustainability,” he said.

The specifics:

  • “Stability means not changing the rules every six months or every year. We need to plan ahead and the spectators remain puzzled by too many changes.
  • Seriousness, because you need a lot to be able to deal with difficult moments: we need to stay united and humble, without ever giving the impression that we're divided.
  • Spectacle means attention to the circuit layouts, to enable overtaking, to the sporting rules, but also to the use of new technologies such as the Internet, high definition TV and much more that you can introduce in this field.
  • Sustainability, because no company can stay alive if costs and earnings don't balance.”

The two chieftains met over lunch, one would assume to discuss that future. Oh, and revenue. Definitely revenue.

MP4-24 hits the track

Pedro de la Rosa put the new MP4-24 though its paces today in Portugal.

The Spaniard covered 18 laps, setting a top time of 1:28.719.

"It's always an exciting moment when you get behind the wheel of a brand new car for the first time - and, given the extent of the rule changes we've addressed over the winter, today was more tense than usual," he said. "However, I'm happy to report that the car behaved just as we believed it would from our data and we carried out a number of runs, gaining in confidence as we ran through a number of systems checks."

The real deal starts Monday, with de la Rosa handing over to Lewis Hamilton on Wednesday and Heikki Kovalainen on Thursday.

De Villiers takes “Dakar,” Gordon on the podium

Giniel De Villiers won the Dakar Rally championship for Volkswagen Saturday.

Marc Coma (bikes), Josef Machacek (quad), and Firdaus Kabirov (trucks) took the other top slots.

American Robby Gordon picked up his first podium in five tries in the event, finishing third in his Team Dakar USA Hummer. Don't miss the top stories of the day, subscribe to the SpeedRead Web newspaper now! -- Email SpeedRead -- Learn more about author C.D. Six


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