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Wednesday, January 14, 2009

Toyota set for Webtastic launch

Welcome to the age of the Internet - Toyota style.

Toyota reveals its 2009 challenger tomorrow, but instead of doing it the traditional way with a costly extravaganza, the world is invited to watch via
http://www.tf109-premiere.com/.



“The environment in Formula 1 has changed and continues to change. Panasonic Toyota Racing is committed to reducing the cost of Formula 1 while retaining its essential DNA but we are also constantly evolving in other ways, and one of our priorities is to share our passion for motorsport with the public," Panasonic Toyota Racing President John Howett said. “Formula 1 enjoys the loyal and enthusiastic support of millions of people throughout the world and we cannot forget that these fans are the lifeblood of our sport. This year we feel it is important to allow fans to share the excitement of a new car premiere, especially when the new rules for 2009 have created such a sense of anticipation.


So bookmark now, and make you're there at 12 noon CET to see our second launch of the season. Hey, it's cost friendly, with side benefits... Don't miss the top stories of the day, subscribe to the SpeedRead Web newspaper now! -- Email SpeedRead -- Learn more about author C.D. Six

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